Role: Creative Direction
Web Design Co: Hounder
We re-designed our website three times over the course of five years as the emerging commercial drone industry evolved to lead with new ideas and remain a step ahead of our competitors. We first transitioned from conceptual art to drone and customer imagery. We then transitioned away from imagery of the drones themselves to focus on data analytics and actionable insights. We took the user on a very purposeful and tailored journey, separating out personas immediately and minimizing clicks to reach CTAs. We leveraged original video clips and photography throughout our website thanks to our extensive media library. We amplified the user experience with lively animations.