Trace Genomics SOIL
The Trace Test

Objective
Trace Genomics reached out to create a video campaign that showcased how their solution benefits growers.

Strategy
The strategy decided upon was to feature growers in different parts of the country who would validate the benefits of the product in a no-frills way that resonates with other growers and helps drive sales and adoption.

Deliverables
Here is an example of one grower story set of deliverables.

We released a full-length version of the video on the website. It was to also be leveraged by sales and channel partners.

Primary video | THE TRACE TEST

We released a short version of the video on social media channels.

 

I also provided a library of original imagery that could be used across the company, both story-related and generic – 100+ images.




Lastly, I provided full transcripts from the interviews, which could be incorporated into other touchpoints.