AERIAL CINEMATOGRAPHY
18 Sep, 2018

Aerial imagery – it’s stunning.

Drones are a powerful tool unlocking incredible perspectives that were once very hard to achieve. But like any tool, it should be used sparingly and with purpose.

At Airware, aerial imagery was a part of our brand vernacular. Even so, I was purposeful in when we used aerial angles — it was either to add scope, to feel identifiably on brand, or to follow a hero drone in air to air shots so we could tell a cohesive narrative.

Enjoy a short aerial reel.