Undoubtedly one of the most powerful sales tools are customer case studies – let your customers do the selling for you. Below are several stories I’m particularly proud of — told from the bottom of the largest open-pit gold mine in the U.S. to the rooftop of a two-story steep in New Orleans.
These are crafted in a highly strategic way to hit our company key messaging and further our business objectives while being 100% our customers’ voice. My intention is to avoid the heavy-handed. Human-ize B2B stories. Resonate, move, entertain, and inspire. Build brand equity. Validate solutions in an emerging market. Make thought leaders out of early adopters. And generate forward momentum in our sales funnel.