Enterprise sales cycles are long and involve multiple gatekeepers. Video is a fantastic tool to nurture your prospects and customers throughout the buyer journey.
In fact according to HBR, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today, and these stakeholders come from a lengthening roster of roles, functions, and geographies.” (HBR, “The New Sales Imperative”, April 2017) Moreover there isn’t always agreement between stakeholders what the problem is. How can you sell them a solution without them buying into a uniform problem first?
I’m proud of the recruiting campaigns we’ve launched at Airware to help attract top talent in a competitive market. I sought out to capture how we’re a passionate team that’s bridging the gap between Silicon Valley–with its fast-paced, fun, and innovative culture–and the aerospace industry–with its long-standing spirit of solving some of the most ambitious engineering challenges in the world.